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CES 2020: Shure AONIC 215 and AONIC 50 announced

Shure has unveiled at CES 2020, the company’s first True Wireless offering, the AONIC 215 True Wireless Sound Isolating™ Earphones and a pair of over-ear Noise-Cancelling Headphones, the AONIC 50.

Shure AONIC 215 and AONIC 50

Engineered from decades of studio experience, the AONIC line seeks to address the long-term value and professional performance that the most discerning listeners demand. Shure’s AONIC earphones and headphones are designed to ensure that music lovers, audiophiles, and musicians will have the most premium listening experience – on the train, in the gym, or at home.

Staying true to Shure’s premium audio quality, the company’s team of acoustical engineers focused on balancing the ambient sounds and acoustics of the AONIC product line. Aligning these efforts with the latest Bluetooth® technology and codecs, the team is confident the new AONIC line can accurately deliver legendary Shure audio quality in a wireless format.

Whether it’s understanding the significant role that comfort plays in choosing a listening product, or the rigorous durability standards that every single one of its products must meet, Shure developed the AONIC line to exceed the industry threshold for quality. Because an outstanding listening experience isn’t only about sounding great, special attention was given to:

  • Battery Life – Fly from one corner of the world to the other on a single charge
  • Adjustable Noise Cancelling – Block out unwanted noise for a fully immersive experience
  • Environment Mode – Fine-tune how much of the outside world to let in with the free ShurePlus PLAY app for iOS and Android, specifically engineered by Shure to enable product feature customization for the new AONIC line

The AONIC 215 True Wireless Sound Isolating™ Earphones are based on the company’s SE215 earbuds which musicians use for in-ear monitoring on-stage. With up to eight hours of battery life and three additional full charges on the go, these earphones feature tremendous sound quality in a small package with exceptional comfort and a secure fit for an uninterrupted, world-class listening experience.

The AONIC 50 Wireless Noise-Cancelling Headphones, designed with comfort in mind. Shure provides headphones for the professional audio industry – people who wear headphones all day for a living – so creating comfortable, high-quality headphones with 20 hours of battery life is in the Shure DNA.

Shure also announced that Adam Levine will be the face of Shure in a new marketing campaign for the new AONIC line of True Wireless Earphones and Wireless Noise-Cancelling Headphones.

The AONIC 215 and AONIC 50 is priced at USD 279 and USD 399 respectively and is scheduled for release in Spring 2020.

Author

  • Goh Beng Yeow

    Goh Beng Yeow, the Founder / Editor at Porta-Fi™, is a recipient of the IT Youth Award in Singapore. Twice nominated for EY Entrepreneur of the Year Awards, Beng Yeow has previously founded startups such as PDALive.com, Coded Pixels Consultants and was a Tech writer for TODAY, a national daily newspaper under MediaCorp. Since 2017, he has been writing, editing and producing commentaries, interviews, news and reviews on Porta-Fi™. In 2019, Beng Yeow was appointed Advisor to LHDC™, the industry's latest low latency and high-definition Bluetooth audio codec.

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Goh Beng Yeow
Goh Beng Yeow
Goh Beng Yeow, the Founder / Editor at Porta-Fi™, is a recipient of the IT Youth Award in Singapore. Twice nominated for EY Entrepreneur of the Year Awards, Beng Yeow has previously founded startups such as PDALive.com, Coded Pixels Consultants and was a Tech writer for TODAY, a national daily newspaper under MediaCorp. Since 2017, he has been writing, editing and producing commentaries, interviews, news and reviews on Porta-Fi™. In 2019, Beng Yeow was appointed Advisor to LHDC™, the industry's latest low latency and high-definition Bluetooth audio codec.

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