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Creative Technology partners with xMEMS for TWS offering

Creative Technology has announced a strategic partnership with xMEMS Labs to enhance its TWS offering by incorporating Micro-Electro-Mechanical System (MEMS) solid-state speaker technology into its True Wireless Stereo (TWS) line of products.

Traditional audio devices feature conventional drivers as transducers, sometimes resulting in distortion or loss of audio fidelity. The incorporation of xMEMS’ MEMS-based drivers seeks to address that and enable Creative’s upcoming TWS offering to deliver crystal-clear sound, reproducing every nuance of music and audio content with astounding accuracy.

The solid-state, all-silicon MEMS-based drivers boast exceptional phase consistency (7x better than conventional drivers), offering superior spatial audio experiences with improved detail and separation. Furthermore, with the integration of xMEMS’s compact hardware, users can expect lighter, sleeker, and more ergonomic Creative TWS earbuds that provide better wearability for users on the move.

The first series of Creative TWS products incorporating xMEMS technology is expected to hit the market later this year, promising a game-changing experience for audio enthusiasts and casual users.

Goh Beng Yeow
Goh Beng Yeow
Goh Beng Yeow, the Founder / Editor at Porta-Fi™, is a recipient of the IT Youth Award in Singapore. Twice nominated for EY Entrepreneur of the Year Awards, Beng Yeow has previously founded startups such as PDALive.com, Coded Pixels Consultants and was a Tech writer for TODAY, a national daily newspaper under MediaCorp. Since 2017, he has been writing, editing and producing commentaries, interviews, news and reviews on Porta-Fi™. In 2019, Beng Yeow was appointed Advisor to LHDC™, the industry's latest low latency and high-definition Bluetooth audio codec.

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