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Effect Audio unveils new Signature Series

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Goh Beng Yeow
Goh Beng Yeow
Goh Beng Yeow, the Founder / Editor at Porta-Fi™, is a recipient of the IT Youth Award in Singapore. Twice nominated for EY Entrepreneur of the Year Awards, Beng Yeow has previously founded startups such as PDALive.com, Coded Pixels Consultants and was a Tech writer for TODAY, a national daily newspaper under MediaCorp. Since 2017, he has been writing, editing and producing commentaries, interviews, news and reviews on Porta-Fi™. In 2019, Beng Yeow was appointed Advisor to LHDC™, the industry's latest low latency and high-definition Bluetooth audio codec.

Effect Audio has today introduced its new Signature Series, a collection of entry-level cables developed with a Tri-Factor focus on Sound, Material and Design.

Building on the foundations laid by Ares II and Eros II of the Singapore-based brand’s now-defunct Premium Series, the Effect Audio Signature Series comprises three cables: Ares S, Cadmus, and Eros S.

The team has designed a custom set of Y-Split and Termination connectors exclusively for the series, which sees the aesthetic combination of the raw beauty of Forged Carbon Fibre with the intricacy of multi-side polished/brush aluminium.

The series also introduces Effect Audio’s new Ergonomic Performance Optimisation (EPO) process on the Ares S and Cadmus, where the cables achieve outstanding flexibility and manoeuvrability without compromising audio qualities.

Sporting a proprietary dual geometric design, the Ares S features UP-OCC Copper conductors and seeks to be a detailed, lush and dynamic cable showcasing an enhanced and clean delivery characterised by a warm vocal that is mesmerising and alluring.

Technical Specifications of Ares S:

  • Selected Premium UP-OCC Copper Litz
  • Proprietary Dual Geometric Design
  • EPO 24 AWG 4 Wires
  • EA Ultra Flexi™ Insulation
  • ConX™ Interchangeable Connector
  • Rhodium Plated Brass Straight Type Plug

The latest addition to the brand’s entry-level offerings, Cadmus features UP-OCC Silver-Plated Copper conductors in a septuplet multi-sized core bundle design. It seeks to provide a higher-resolution experience characterised by a bold but controlled low end coupled with an outstanding treble response.

Technical Specifications of Cadmus:

  • Selected Premium UP-OCC Silver Plated Copper Litz
  • Septuplet Multi-sized Core Bundle
  • EPO 24 AWG 4 Wires
  • EA Ultra Flexi™ Insulation
  • ConX™ Interchangeable Connector
  • Rhodium Plated Brass Straight Type Plug

The Eros S retains the optimised proprietary hybrid of UP-OCC Silver and UP-OCC Copper conductors, synonymous with its predecessors. The cable seeks to achieve a combination of the warm qualities of a copper offering and the transparency and spaciousness of a silver offering, allowing one to experience the best of both worlds through a single package.

Technical Specifications of Eros S:

  • Selected Premium UP-OCC Silver Litz and Copper Litz Hybrid
  • Septuplet Multi-sized Core Bundle
  • 26 AWG 8 Wires
  • EA Ultra Flexi™ Insulation
  • ConX™ Interchangeable Connector
  • Rhodium Plated Brass Straight Type Plug

All the cables in the Signature Series will feature Effect Audio’s ConX™ Interchangeable Connector in its Ready variant, including a pair of 2-pin connectors. Those requiring MMCX connectors can purchase them as an option for SGD 15 / US 10.

Also in the package is a unique and handy carrying pouch for each Signature Series cable. Design from scratch, the carry pouch features a combination of basket weave Oxford Cloth, Sandwich Cloth, and Microfibre Leather, materials reminiscent of those used in the ancient Greek era. In addition, a Chamber bag is in the works for enthusiasts to store all their carry pouches.

The Ares S, Cadmus and Eros S of the Effect Audio Signature Series are available now from Effect Audio and its authorised resellers at an MSRP of USD 179 / SGD 249, USD 199 / SGD 279, and USD 299 / SGD 429, respectively.

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