MQA has announced a breadth of partnership news at the IFA consumer electronics show in Berlin. Starting with new MQA Streaming Partners, Korean-based hi-res streaming service, Groovers who is working on MQA mobile and desktop implementation for its platform, due to launch by the end of 2017 and 7digital, which will be powering a forthcoming hi-res streaming service, HDmusicStream, using MQA technology to deliver studio quality audio.
MQA technology will also be embedded in LG’s new V30 Smartphone, making it the first globally available MQA-Enabled handset. Also announced is the playback support on Sony’s latest portable players, the WM-ZX300 and WM-A40 walkmans.
MQA CEO, Mike Jbara, is delighted with the latest announcements, “Our announcements at IFA illustrate the global presence and diverse footprint of MQA. We’re inspired by the energy and enthusiasm of our partners to keep pushing the opportunities to access master quality audio.”