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Sennheiser opens its first Experience Centre in Singapore

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Goh Beng Yeow
Goh Beng Yeow
Goh Beng Yeow, the Founder / Editor at Porta-Fi™, is a recipient of the IT Youth Award in Singapore. Twice nominated for EY Entrepreneur of the Year Awards, Beng Yeow has previously founded startups such as, Coded Pixels Consultants and was a Tech writer for TODAY, a national daily newspaper under MediaCorp. Since 2017, he has been writing, editing and producing commentaries, interviews, news and reviews on Porta-Fi™. In 2019, Beng Yeow was appointed Advisor to LHDC™, the industry's latest low latency and high-definition Bluetooth audio codec.
Sennheiser Experience Centre in Singapore jointly opened by Daniel Sennheiser, CEO of Sennheiser Electronic GmbH & Co. KG and Chong Nan Sin, Founder of Connect IT by Jade Gift Shop

Sennheiser officially opened its first Sennheiser Experience Centre in Singapore today. Located at the heart of Orchard Road at 313@Somerset, the experiential showcase will allow customers to experience the audio brilliance of what the company considers “the best headphone system in the world”.

The Sennheiser Experience Centre was jointly opened by Daniel Sennheiser, CEO of Sennheiser Electronic GmbH & Co. KG and Chong Nan Sin, Founder of Connect IT by Jade Gift Shop.

“As a leader in the audio technology space, we strive to help consumers in their pursuit of perfect sound,” said Daniel Sennheiser, CEO of Sennheiser Electronic GmbH & Co. KG. “Redefining the limits of audiophile sound, we have developed the Sennheiser HE 1 to provide listeners with the ultimate sound experience, and the new Experience Centre will allow our consumers a hands-on experience of our most impressive headphones yet.”

Sennheiser HE 1 Headphones

Situated within Connect IT at 313@Somerset, the Experience Centre showcases the Sennheiser HE 1 in a simulated living room setting, allowing consumers a complete experience of the coveted headphones. Trained Sennheiser representatives will be present to walk the customers through a 30-minute live demonstration of the Sennheiser HE 1. The demonstration is strictly by appointment only and can be scheduled with Connect IT when timeslots are subjected to availability.

Sennheiser Experience Centre Motif

Six Porta-Fi readers will be amongst the first to experience the new Sennheiser Experience Centre on the 1st of December 2018 during the Meet Sennheiser HE-1 with Porta-Fi event, jointly organised by Porta-Fi and Sennheiser.

Connect IT was founded in 1978 by Mr. Chong Nan Sin, who started the business by retailing audio products, mainly transistor radios and walkmans. Being situated near the famous Jade Cinema located at Shaw Tower, the area surrounding the cinema was popularly know as Jade. Hence, the name “Jade” was used in the name of the business named Jade Gift Shop.

In 2012, a new retail brand “Connect-IT” was launched to rejuvenate the business. Connect IT by Jade Gift Shop has established itself as a leading retailer in audio related electronics products. Inline with their 40th-anniversary celebrations, today also marks the official opening of Connect IT’s new Flagship store at 313@Somerset.

The Sennheiser HE 1 retails for € 55,000 before tax and is available for order through Connect IT at 313@Somerset.

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